BREAKING WAVE
CAPITAL
Breaking Wave Capital is a cutting-edge venture fund specializing in large market opportunities with healthcare, media, and technology companies that are changing the world.
BWC is unique in that its founders have extensive executive and operational experience in the sectors the fund is focused on, from founding to managing to delivering significant exits.
Their skills and experience give BWC an edge as an entrepreneur-friendly firm that is able to rapidly and efficiently identify and realize significant gains in cornerstone portfolio companies with large exit strategies in place.
RIDE THE WAVE WITH US
BWC's Co-Founders, Pamela Hall and Robert Herzog, have worked as CEO's, COO's, CMO's, Strategic and Financial consultants, giving them a unique perspective on assessing and supporting investment prospects, to accelerate growth and realize value, as well as a solid pipeline of deal flow.
TOGETHER THEY HAVE MANAGED OVER $1 BILLION OF INVESTMENTS, OVERSEEN OVER 20 EXITS AND ACQUISITIONS RANGING FROM $5 TO $200 MILLION, AND HAVE WORKED WITH NUMEROUS COMPANIES AT ALL STAGES, MAJOR VC AND INVESTMENT FIRMS, INCLUDING:










BWC has Focused, Disciplined Investment Criteria for its Portfolio:
Stage: MID-LATER STAGED COMPANIES, Proven concept, CONSISTENT CUSTOMER BASE, ROBUST PIPELINE, AND STRONG HOLD ON MARKET SEGMENT
Growth Trajectory: Clear path for scaling and expanding
Market Message: Compelling market positioning and message
Operational Plan: Well-defined strategies to achieve milestones
Experienced Management: Leadership teams with a history of success, including women-led businesses
MEET OUR LEADERSHIP

Pamela has successfully participated in the launch of over 30 companies, with 14 significant exits and two IPOs of over $200 million. Pamela has over 20 years operations, capital raising, merger & acquisition strategy, marketing positioning, and business development experience in health & wellness, SaaS/IT infrastructure and mobile device technology, entertainment/digital media, and financial services/fin-tech. Her clients were featured on 60 Minutes, Oprah, Today Show, and the covers of BusinessWeek, Fast Company, and Inc. Magazine among others.
Pamela launched the first-ever general purpose prepaid card, growing customer deposits from zero to $2+ billion in three years via integrated marketing campaigns and strong partnerships with companies such as Visa, NBC Universal, Gateway Computers, Jackson-Hewitt, and Intuit. She developed the Anheuser Busch-sponsored “Hip Hop Summits on Financial Empowerment”; toured major cities nationally with celebrities Jay-Z, P-Diddy, Eminem, and Suze Orman to educate inner-city youth on personal finance. Pamela spearheaded the media/marketing launch of direct-to-consumer how-to-video website ExpertVillage, which was acquired in 15 months by Demand Media. She also launched multiple large-scaled programs with several leading health plans including: Kaiser, Independence Blue Cross, and Universal American.
Pamela was recently the COO at Fastlane, a global leader in marketing, media & advertising where she managed the firms, Investor Strategy & Readiness Arm, as well as marketing positioning for M&A within large market leading clients.

Robert M. Herzog has been CEO of technology, media, energy, environmental, and healthcare companies. He has raised or managed over $750 million in deals, financings, acquisitions, and exits, with companies including Allen & Co., Merrill Lynch, Citigroup, Omnicom, Oppenheimer, Microsoft, Hewitt Packard, Verizon, and Samsung.
Robert founded and was CEO of eCaring, a unique care management software company that exited to a major customer; was CEO of Remtech, a diversified energy and environmental services company with facility operations in four states; was an officer for strategic planning at JP Morgan Chase; was CFO at Motionbox; and has consulted to corporations including Reed Elsevier and the David Sarnoff Research Center, where he helped commercialize new technologies. He has managed multiple financings and serves on the Board of City Winery, and worked with numerous early stage companies. He has been a pioneer in exploiting technology for new media, entertainment, and business opportunities. He has managed all aspects of deal-making, including: due diligence; business development; strategic planning; market analysis; negotiations; partnering; hiring; licensing; project management; mergers, acquisitions, and asset sales.
Robert is currently Managing Partner of Alchemy Value Services, which works with investment firms and companies to optimize the value of their assets. He was Director of New York City's Energy Office, where he oversaw over $3 billion in projects, and has served on the Board or advised numerous not-for-profit organizations. Mr. Herzog graduated from Williams College and has an M.A. in Management from the New School. He is a published author and filmmaker.

Noah is a C-suite operator with 25+ years leading growth and transformation across iconic consumer and retail brands — including KEH Camera, Levi Strauss, RH, and Vineyard Vines. He has delivered over $3 billion in revenue and market-valuation growth, resulting in three highly successful exits in partnership with L. Catterton, Goldman Sachs, and Cerberus.
As CEO of KEH Camera, he led a profitable, fast-growing platform in the circular economy, scaling the business well ahead of its market. Earlier, as Chief Experience Officer at Vineyard Vines and in senior roles at Levi Strauss and RH, he built consumer brands and operating systems known for disciplined, transformational growth — the kind of 'transformation with intent' that turns proven businesses into category leaders.
At Breaking Wave Capital, Noah focuses on commercial scaling, operator value creation, and deal origination — translating consumer-grade operating discipline into the firm's healthcare platforms.

Rick is a venture strategist, capital advisor, and growth architect focused on scaling high-growth businesses and structuring transformative investment opportunities across technology, consumer, entertainment, hospitality, and emerging platform sectors. As a Partner at Cypress Ascendant and founder of RBD3 Group, he specializes in venture building, strategic partnerships, capital formation, and institutional-grade capital architecture.
He has advised a wide range of growth-stage companies on fundraising, strategic positioning, investor relations, transaction structuring, and long-term scaling. As a Special Advisor to Events.com, he helped guide the company from a more than 95% pandemic revenue decline to a public listing alongside Bob Diamond and Concord Acquisition Corp II at an approximately $400 million enterprise valuation.
His experience spans venture-backed growth companies, private equity-style platforms, SPVs, strategic roll-ups, and cross-sector partnerships — combining entrepreneurial creativity with institutional-level strategic thinking to help companies unlock growth, attract capital, and execute complex transactions.
CONTACT US
Feel free to connect for any inquiries.
